The Lilly Pulitzer Spring campaign was built around a simple but evocative question: “How Do You Lilly?”—a prompt that invited customers to see themselves living their best spring moments in Lilly. I collaborated closely during the concept development phase, contributing to the seasonal direction and helping shape the visual language and storytelling that defined the campaign. I concepted the campaign shoot, planned & art directed all video content for digital channels, and designed assets for both paid and organic placements—bringing the brand’s vibrant, joyful spirit to life across every touchpoint.